David “Rock” Feinstein, known for his time with Elf and The Rods, sat down for an interview with Roppongi Rocks during The Rods' performance at the Japanese Assault Fest in Tokyo. Feinstein reflected on his early years in Elf, where he played alongside his cousin Ronnie James Dio. He shared how the band evolved from The Prophets to Elf and their journey to signing with Columbia Records, eventually touring with Deep Purple.

Wild Dogs Unchained

Leaving Elf in the mid-70s, Feinstein discussed his decision to explore different opportunities outside the band. He expressed admiration for Dio's subsequent success with Ritchie Blackmore's Rainbow and later Black Sabbath. Feinstein believed Elf could have achieved greater success if they had stayed together, citing the magic of their original lineup and Dio's exceptional vocal talent.

The Rods

Feinstein delved into The Rods' musical evolution, transitioning from a bluesy 70s hard rock sound to a more 80s American metal style. Formed with drummer Carl Canedy, The Rods initially aimed to play in bars for extra income but unexpectedly found themselves recording demos and touring extensively. Feinstein highlighted their role in the emerging new wave of heavy metal, influencing bands like Metallica, Megadeth, and Anthrax.

Rattle The Cage

Despite a hiatus due to industry challenges, The Rods reunited in 2017, driven by their enduring passion for music. Feinstein acknowledged the power of the internet in reconnecting with fans worldwide and expressed excitement about their first-ever performance in Japan. He emphasized their commitment to producing new music, with plans for a forthcoming album in 2018.

Vengeance

Reflecting on collaborating with Ronnie James Dio on The Rods' track “The Code,” Feinstein shared the story behind Dio's involvement and praised his cousin's vocal prowess. He also addressed the trend of hologram performances and expressed openness to participating in such shows, recognizing the technological advancements shaping the music industry.

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Feinstein fondly recalled his memories of Dio, emphasizing his humor, dedication to fans, and down-to-earth personality. He highlighted Dio's unwavering commitment to performing despite health challenges and discussed their close bond over the years. Looking ahead, The Rods plan to focus on recording new material and expanding their live performances, aiming for bigger festival appearances and a potential return to Japan.

Wild Dogs

As The Rods continue their musical journey, Feinstein's insights offer a glimpse into the band's rich history, enduring passion for rock'n'roll, and ongoing commitment to creating music that resonates with fans worldwide.

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