Avatarium's Marcus Jidell had a remarkable year in 2019, with the release of the band's new album, "The Fire I Long For," and his involvement in producing Candlemass' Grammy-nominated record, "The Door to Doom." In a recent interview, Jidell delved into the nuances of both albums and shared insights into his upcoming plans.
When asked about the differences in Avatarium's latest album compared to previous works, Jidell highlighted the infusion of bluesy and gospel elements, coupled with a heavier production. He expressed satisfaction in achieving a new level of emotional depth in their music, emphasizing the band's evolution in sound.
The reception of "The Fire I Long For" has been overwhelmingly positive, with critical acclaim and a growing fan base. Jidell noted the album's success in soundchecks, magazines, and accolades, indicating that it has been their most well-received work to date.
Reflecting on the creative process, Jidell mentioned that each song presented its unique challenges, with a special mention of the track "Lay Me Down" for its swift composition. He emphasized the collective effort in perfecting every aspect of the album, showcasing the band's dedication to musical excellence.
Regarding Candlemass' unexpected Grammy nomination, Jidell expressed surprise and elation at the recognition, highlighting the significance of being acknowledged in a prestigious music industry event despite being an underground band. He credited the nomination as a testament to the power of unconventional music making.
Discussing his experience producing "The Door to Doom," Jidell described the rigorous yet rewarding process of working with Candlemass. He praised the band's talent and professionalism, particularly noting the honor he felt in collaborating with such esteemed musicians.
Looking ahead to 2020, Jidell outlined a busy schedule that includes touring, studio projects, and continued work as a producer. Balancing his roles as a musician and a producer, he expressed gratitude for the opportunity to pursue both passions while cherishing the time spent with his family.
As the conversation shifted to music trends over the past decade, Jidell mentioned his admiration for bands like Ghost and his inclination towards timeless blues and jazz recordings. He expressed a desire for a return to more organic and human-centered music production, foreseeing a shift towards authenticity in the industry.
In conclusion, Jidell conveyed his pride in Avatarium's latest album and his aspirations to connect with a broader audience through their music. He hinted at potential international tours in the future, underscoring the band's ambitions for global outreach and engagement with fans worldwide.
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