Parkway Drive, the renowned metalcore band, made a bold transition with the release of their 2015 album, Ire. This marked a shift towards a more mainstream metal sound, particularly evident in the track Vice Grip. Frontman Winston McCall recalls the pivotal moment when they decided to take a risk with their songwriting, knowing it could potentially alienate their loyal fanbase.
McCall describes Vice Grip as a significant turning point for the band, emerging as a departure from their previous work. The song initially echoed their familiar style but lacked the innovation they sought. Despite warnings from those around them to stick to their metalcore roots, Parkway Drive was determined to explore new horizons and push boundaries.
McCall reflects on the creative process, highlighting the band’s desire to evolve and avoid stagnation. He emphasizes the importance of following their instincts and pursuing a fresh direction, even if it meant facing criticism or backlash from fans and critics alike.
Amidst doubts and skepticism, guitarist Jeff Ling introduced a new element to Vice Grip that took McCall and drummer Ben Gordon by surprise. Ling’s innovative approach injected a fresh energy into the song, leaving a lasting impression on the band members and igniting their enthusiasm for the track.
The music video for Vice Grip, featuring the band skydiving from 10,000 feet, visually captured the adrenaline-fueled essence of the song. This bold visual representation complemented the song’s audacious sound, solidifying Parkway Drive’s commitment to pushing boundaries and exploring new creative territories.
As Parkway Drive ventured into uncharted musical territory, their willingness to take risks paid off, propelling them into the metal mainstream and expanding their fanbase. The success of Vice Grip not only showcased the band’s versatility and innovation but also reinforced their reputation as trailblazers in the metal genre.
Looking ahead, Parkway Drive’s evolution serves as a testament to the importance of artistic growth and experimentation in a constantly evolving music industry. By embracing change and embracing new challenges, the band continues to redefine metal music and inspire a new generation of artists to push the boundaries of creativity.
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