Country duo LOCASH is gearing up to release their fifth studio album, “Bet The Farm,” while celebrating their two-week No. 1 hit “Hometown Home” on Billboard’s Country Airplay chart. This achievement is particularly notable as it marks LOCASH’s first No. 1 on their label, Galaxy Label Group, which they established in partnership with Studio2Bee Entertainment and BBR Music Group/BMG Nashville for distribution in 2024.
“Hometown Home,” co-written by LOCASH’s Preston Brust and Chris Lucas with Zach Abend and Andy Albert, with production by Jacob Rice, marks the duo’s return to the top of the Country Airplay chart after almost a decade since their last chart-topper, “I Know Somebody,” in 2016. Despite the success of “Hometown Home,” LOCASH is determined to let the song continue to resonate with audiences rather than rushing to release a new single.
Brust and Lucas emphasize the importance of radio in their career, highlighting the significance of building relationships with radio stations and fans. They discuss their strategy of engaging fans with an “Easter Egg Hunt” tied to their album cover, offering a free concert as a prize for those who find hidden clues.
The duo shares insights into the title of their album, “Bet The Farm,” explaining that it symbolizes their approach to their career — celebrating successes but always reinvesting and taking risks. They also touch on their song “Isn’t She Country,” which features an interpolation of Stevie Wonder’s “Isn’t She Lovely,” detailing the process of obtaining approval from Stevie Wonder and his team.
During the conversation, Brust sports a hat from Contemporary Christian artist Forrest Frank, sparking discussions about potential collaborations in the Christian music realm. The duo also reflects on their songwriting process and decision-making when selecting songs to record, emphasizing the importance of collaboration and compromise.
In offering advice to aspiring artists, Brust stresses the importance of fostering positive relationships in the industry and working collaboratively with partners for mutual success. Looking ahead, LOCASH reveals plans to sign additional artists to Galaxy Label Group, expressing their commitment to supporting emerging talents and sharing their industry knowledge to help others navigate the music business landscape effectively.
As LOCASH continues to celebrate their achievements and expand their presence in the music industry, their journey serves as a testament to the power of perseverance, collaboration, and a steadfast commitment to their craft.
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